The importance of wearing a mask was emphasized upon to educate the masses about the same by making a video or capturing a selfie with a face mask and tagging three friends to put forward the initiation and focus on the need of preventive measures for positive health. Yuvraj Singh’s video accepting the challenge on behalf of team YOLO was shared widely by our community managers on Twitter, Instagram, and Facebook. Our team enthusiastically created 2500+ videos in 20+ regional languages, which were shared across social media platforms to raise health awareness among diverse cultural audiences.